NATIONAL ADVERTISING
Brand recall has become increasingly difficult to capture from the consumer
as current mediums are less effective at creating a call-to-action. Captive
Channel is situated at the point-of-purchase to influence buying behaviour
and generate the intended call-to-action.
Captive Channel allows your organization the opportunity to evaluate your
advertising return-on- investment at the point-of-purchase. The Captive
Channel Network is a vital tool for organizations seeking more effective
means of creating brand awareness. The grocery store is Canada's highest
trafficked retail environment.
Value and Advantages to Vendors
- Increase sales by stimulating impulsive spending at the
point-of-purchase
- Short Network loop to ensure each consumer retains an impression
with each brand to stimulate a call-to-action
- Trigger brand recall at the last moment prior to any purchase
decision
- The lowest cost per impression in the grocery industry
- Extremely high cost benefit with accurate deliverables
