ENHANCING YOUR SHOPPING EXPERIENCE

Captive Channel launches screens at Hanna Super A Foods.

Toronto, ON (Aug 14, 2007) - Built from the ground up by two entrepreneurs with an idea, this unique technology is now the largest and most watched television network for grocery store consumers in Canada. With a current viewership of eighty-four million annually and growing, Captive Channel was created with one idea in mind – to enhance everyone’s shopping experience and now with the latest addition this week at Hanna Super A Foods, more customers can now benefit from this state of the art information system.

“We understood early on in the development of Captive Channel that a shopper in a major city centre might have different priorities and needs than someone in a more remote community,” explained Zee Najar, Co-founder and President of Captive Channel. “Therefore it was not an option to create a system that ran the same programming on every screen in each community. With this in mind we developed a new technological template that would allow us to provide individualized programs to any subscriber, anywhere in Canada.”

This format, also known as ‘Sliver-casting’, is one of the unique features of Captive Channel. It allows any retailer to run commercials of the well-known international brands they carry while educating customers about their store’s sales or even publicize local community events.

"There are several different regions or graphic areas devoted to information on each Captive Channel screen. Each region can be customized for every retailer, ensuring that a particular program reel plays what the consumer wants and needs," said Raul Sukraj, Co-founder and Vice-President Technology, designer and creator of the Captive Channel system and software.

From local weather and news, to advertising, to product sales, each program reel runs 18 minutes compared to the average shopping trip of 28 minutes, ensuring customers have the opportunity to view all the latest information pertinent to them. “The programs also offer meal ideas and recipes,” continued Najar. “As a father of three, my wife and I understand firsthand the hectic lifestyle so many Canadians lead. To have that extra help from your local grocery store to plan for dinner or your next entertainment is extremely useful.”

The Captive Channel technology also allows for regions to run synchronously meaning a general advertisement can run at the same time as a sale for the same product within that store.

How does it work? This turnkey, state of the art system is hooked-up via the Internet through Captive Channel’s host computer. This gives Captive Channel the opportunity to upload the latest information weekly or even daily in store sales to any screen at a moments notice. Content and graphics (aside from commercials) are all created in house, making it easy for the retailer to receive new information and digital imagery as often as required.

There are currently 1140 TV screens in 179 grocery retailers across Canada. For a full list of the stores in your community visit www.captivechannel.com.

For more information or interview requests, please contact: Raffaella Vavasour
Captive Channel
905.305.1141 x245
rvavasour@captivechannel.com

Alison Burke
647.402.4122
aburke@captivechannel.com