PROGRAMMING

Captive Channel acquires, produces and/or co-produces originally branded content for inclusion in our Advertising & Programming Loop. These programs include either branded content with direct grocery retail presence or branded content with corporate client sponsorship looking for presence within the grocery retail environment.

Content may include:

• Cooking Shows
• Entertainment related programming
• Magazine format shows
• Lifestyle programming
• Current affair programming

By design, the Captive Channel platform has many opportunities and advantages currently unavailable with conventional broadcast windows including:

Corporate Footprint: Programming can include a corporate logo and/or brand ‘footprint’ within the programming frame for the duration of the program.

Introduction Teaser: Embedded within the advertising & programming loop, Captive Channel will introduce up-coming originally branded programs. These teasers will allow product placement and/or brand identity within the spot and inform consumers of branded program airdates.

Retailer Advertisement: Captive Channel will inform retailers of up-coming branded programs.

Retailers will have the option to provide in-store promotion place cards that inform consumers of aisle numbers or store location of any showcased product. The retail managers may have options to include additional incentives and placement within the grocery environment while the program is on-air.

Program Cycle: During the program cycle Captive Channel will allow different episodes to air each week within the cycle, options vary with content.

Regional Programming: The Captive Channel architecture allows for individually regionalized programming to air in specific territories, markets or even individual stores.